About us
About AVELA
🌸 Who We Are
AVELA is a modern intimate wellness brand dedicated to helping women explore confidence, comfort, and pleasure — without shame, without pressure, and without apology.
We believe that sexual wellness is an essential part of overall wellbeing.
Our mission is simple: to make self-pleasure feel natural, healthy, and beautifully normal.
💫 Our Story
AVELA was founded by Xinrou Feng, a woman who believes that confidence begins with understanding and acceptance of one’s own body.
After years of research and cross-cultural conversations with women, she realized a pattern: many women wanted to explore pleasure, but felt lost when choosing — overwhelmed by options, confused by features, or discouraged by high prices.
That realization inspired AVELA — a brand built on clarity, accessibility, and care.
🧭 Our Core Philosophy — Simple, Honest, Empowering
1️⃣ A Clear Level System — Simplicity over Confusion
Choosing your first (or next) toy shouldn’t feel complicated.
AVELA’s unique Level System guides women step by step — from gentle exploration to deeper experiences — so you can find what feels right, without stress or guesswork.
Everything is designed to be intuitive, minimal, and beginner-friendly.
Because pleasure should be simple, not confusing.
2️⃣ Fair Price — Making Wellness Accessible
We believe pleasure is not a luxury reserved for a few.
AVELA is committed to offering high-quality, body-safe products at honest and fair prices, making self-care accessible to every woman.
Quality shouldn’t come at the cost of comfort or confidence.
🌿 About the Founder
Xinrou Feng holds a background in Finance and International Business, with experience working across China, the UK, and Spain.
Her global perspective and deep empathy for women’s needs have shaped AVELA’s values — combining cultural understanding, scientific quality, and emotional honesty.
Based in Barcelona, Spain, Xinrou collaborates with trusted international manufacturers and designers to ensure every product meets the highest standards of safety and comfort.
💌 Contact Information
Founder: Xinrou Feng
Email: fengxinrou@icloud.com
Customer Support: Monday – Friday, 9:00 AM – 6:00 PM (CET)
Location: Barcelona, Spain
🕊️ Our Promise
At AVELA, we don’t just sell products — we simplify choices, reduce barriers, and celebrate women’s freedom to explore their own pleasure safely and confidently.
Because empowerment begins when we stop overcomplicating and start listening to what feels right for us.
© 2025 AVELA — Operated by Xinrou Feng, based in Barcelona, Spain