You’re Not the Only One: What 100 Women Really Experience With Sex Toys

Most women think they’re the only one unsure, curious, or hesitant.
But the truth is — almost everyone starts the same way.


“Am I the only one who feels this way?”

Many women believe they’re alone when it comes to sex toys.

The only one who:

           -doesn’t know where to start

           -feels curious but unsure

           -worries they might “do it wrong”

           -isn’t sure how their body responds

So instead of assuming, we asked.

100 women — mostly from across Europe, with some from the US and Latin America — shared their honest experiences with sex toys, first exploration, and how they actually felt.

What we found wasn’t extreme.
It wasn’t shocking.

It was… normal.


Most women have tried — but hesitation is still real

76.9% of participants have purchased or used a sex toy.

But among those who haven’t:

           -33.3% didn’t know how to choose

           -26.7% felt shy or embarrassed

           -20% felt toys were too expensive

           -13.3% didn’t know where to buy

           -33.3% said they simply weren’t interested yet

This shows something important:

Curiosity exists.
But uncertainty slows people down.

Not because something is wrong.

Because starting feels confusing.


First experiences often happen quietly — and earlier than expected

Among those who had used a toy:

           -60% first tried between ages 18–25

           -30% under 18

           -8% between 26–35

           -a small number later

Exploration often begins privately.

Before conversations.
Before education.
Before confidence.

Which means curiosity isn’t rare — it’s just rarely talked about.


Orgasm wasn’t always immediate — and that’s normal

When asked about first experiences:

           -32% said orgasm felt easy

           -52% said it was possible, but took time

           -12% found it very difficult

These patterns reflect what sexual wellbeing research has shown for years:

Bodies respond differently.
Timing varies.
Experience changes outcomes.

No single response defines “normal.”


Choosing a sex toy is still confusing

When asked about the buying process:

           -20% said it felt difficult

           -30% said very easy

           -the rest said mostly simple, but confusing

Choice overload is real.

And for beginners, more options don’t make things easier.

They make starting harder.


Satisfaction is high — but mismatch happens

           -56% reported being very satisfied

           -32% somewhat satisfied

           -the rest experienced varying dissatisfaction

When dissatisfaction occurred, it was usually because:

           -the product didn’t match their body

           -expectations didn’t match reality

           -the wrong type was chosen

Not failure.

Just mismatch.


Negative experiences were specific — not emotional

Participants shared that negative experiences often came from:

           -52% toys being too noisy

           -20% not reaching orgasm

           -16% discomfort

           -14% quality issues

These aren’t personal problems.

They’re design, expectation, and accessibility issues.


External stimulation clearly leads

When asked about preferences:

           -56% preferred clitoral stimulation

           -32% dual stimulation

           -6% internal only

And when asked what made orgasm easier:

           -70.2% said clitoral vibrators

           -17% said both felt similar

External stimulation isn’t secondary.

For many women, it’s primary.


Price is a major barrier

When asked what felt like a “reasonable price”:

           -48% chose €30–50

           -24% below €30

           -24% €50–80

           -few chose higher

This reveals something important:

Exploration becomes harder when it feels expensive.

Trying something new should feel accessible — not like a major investment.


What matters most when choosing

Top factors:

  1. safety of materials

  2. price

  3. beginner friendliness

  4. design

  5. brand reputation

  6. discreet packaging

Not status.
Not luxury.

Safety and comfort came first.


What women want to see more of

Participants said they want:

           -sex education

           -intimacy guidance

           -help choosing

           -honest product recommendations

Not more advertising.

More clarity.


The strongest message from open responses

When asked what should improve in the sex toy market, women repeatedly said:

           -normalize using sex toys

           -reduce prices

           -stop unrealistic advertising

           -create products designed for women

           -simplify choices

This isn’t just about products.

It’s about access, honesty, and comfort.


What all of this reveals

Women are not confused about desire.

They’re navigating:

           -social discomfort

           -overwhelming choices

           -pricing barriers

           -unrealistic expectations

Which aligns closely with what sexual wellbeing research consistently shows:

Variation is normal.
Experience shapes response.
Pressure interferes with pleasure.


Where AVELA fits

We didn’t create AVELA to introduce new desires.

We created it to remove friction:

           -simplify the starting point

           -lower cost barriers

           -remove knowledge pressure

           -normalize exploration

Because women don’t need more information to begin.

They need a clearer, easier start.

And this survey confirms the same thing again and again:

You’re not the only one.
You were never the only one.

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